Oak Point Technologies in Peoria, Illinois offers the latest in home theater, home automation and technology solutions for the home or business. This project entailed working directly with President Matt Allen to realign their brand to fit their target market better.

Their previous brand assets incorporated an oak tree, which when placed on the side of a truck with no other key identifiers, could easily be confused for a landscaping company. Together, with Matt’s insight and our creative direction, we created a logo resembling a speaker, one of the core components Oak Point Technologies installs. Hidden in the speaker are the letters ‘O’ and ‘P’ creating a great negative space logo.

Included in this branding effort was also the design and execution of print items like a new sales flyer, business cards and yard signs.